![]() You’re not alone: 41% of consumers say they’ve purchased multiple items with the intent to return some of them. You’ve probably noticed customers at your store make purchases with high order value, only for half of the items to come back in the mail a week or two later. This is called “ bracketing” and it’s extremely common. They may purchase multiple products from your store, as well as your competitors to see the differences. They purchased with the intent to returnĬustomers will often buy the product with the intent to return. Now, let's dig deeper into the Reasons for Returns, 1. The product didn’t match your description.The product didn’t fit or work as they expected.They purchased with the intent to return.The first step to reducing your return rate is to understand the motivations for returning products. It’s crucial that you understand why your customers return items, and implement steps to both reduce your return rate and ensure you can use your returns process to keep customers happy.Įcommerce Returns: Common Reasons for Product ReturnsĮvery ecommerce store will encounter customers who want to return items. It’s also a signal that you value your customers time and effort. ![]() It’s a signal that you trust your customers and your product is high-quality. You need a generous return policy if you expect people to have confidence buying from you. If you start getting too many product returns, it’ll eat into your margins and cost you a significant amount of your revenue. You can ensure you provide a high-quality customer experience and provide a seamless returns experience.ĥ4% of buyers say that free returns or exchanges are the second biggest influence on whether they buy from a brand or not.īut, there’s a fine line. Using Richpanel, customers can start the returns process themselves and take it as far as you allow them to.Rather than look at products return rates as a problem, focus on turning returns into opportunities to build loyalty and drive future purchases.To help reduce return rates look to strategies like creating sizing charts, offering exchanges and store credit, communicating clearly about your products, and tracking the reasons for returns.There are predictable and common reasons for returns, such as: sizing issues, wrong gifts, purchase of multiple products with an intent to return some/all, or a failure to set correct customer expectations.The average ecommerce return rates hovers around 20-30%. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |